Tools versus an analyst-led service
A comparison of vendor pricing pages checked in August 2026 put entry plans for AI visibility tools between about $29 and $250 a month, from Otterly.ai at the low end to Scrunch at the high end.
Those tools are worth using, and many clients keep one. What they do not do is design the question set, decide how many samples each figure needs, check by hand whether an adult brand was dropped for policy reasons, or explain the result in writing. That is the work our fees cover. What each plan measures is described on the LLM visibility audit, share of voice and competitor pages.